Subscription housing: what is it and how does it work?
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Have you heard of the concept of subscription housing?
We live in an age where it is possible to obtain many types of subscription services.
What started with newspapers and magazines, moved on to cable TV and today there are several services that operate on a subscription basis.
There are movie and series streaming apps, music apps, book clubs, wine clubs and even subscription car rental services.
And after all these subscription services, a new category has been attracting the attention of Brazilians and, it seems, is set to win over many followers: subscription housing!
But how does this type of service work? Who is it suitable for? Is it viable for everyone?
It was with the aim of clarifying all these doubts that we created this content!
Throughout the text, you will learn more about the subscription housing service, understand a little more about its main features and find out if the service is something that fits your profile! Let's go!
What is subscription housing?
With changes in the population's behavior, it is normal for some types of services to end up having to adapt to meet new types of demands that their target audience seeks.
And with a sector as traditional as real estate, it would be no different. And subscription housing is proof of that!
Subscription housing is a concept that has recently emerged in the real estate sector. This type of resource is ideal for people looking to obtain rental properties for short stays.
This type of service is the best option for those looking for a more convenient rental for a short period of time.
This way, the individual can rent, cancel or change leases more quickly, easily and without so much bureaucracy.
One of the main platforms in the country when it comes to subscription housing is Housi.
This service model is quite innovative when compared to the traditional rental system. Here, there is no need to pay fines or have guarantors or give advance notice in case of cancellation.
Through subscription housing, both the 'tenant' and the property owner feel freer to negotiate.
How does subscription housing work?
As mentioned, this type of service is ideal for people looking for housing for a short period of time.
And it is in this respect that subscription housing is so similar to other service applications that we know.
Contracts for this type of housing have a minimum period of 30 days. During this time, the 'tenant' has free access to the property.
After these 30 days, the resident can choose between renewing their contract for another 30 days or leaving the property and looking for another housing option by subscription.
The entire process that is part of this negotiation is done online and the tenant can pay their monthly installments as they prefer.
The user can choose between a credit card – and even pay the subscription fee in installments – debit card or bank slip.
Furthermore, another point that really draws the attention of those who decide to opt for subscription housing is the much smaller number of bureaucratic processes that usually involve this type of operation.
Unlike traditional rentals, this service does not require the use of resources such as guarantors, insurance bonds or security deposits.
Even though these practices – which are very common during the rental process as we know it – are ways to bring more security to the owner and the tenant, they can be a hindrance.
They end up becoming obstacles for many people who are looking to rent a property, but end up facing this amount of bureaucracy.
What role has the COVID-19 pandemic played in popularizing subscription housing?
It's no news to anyone that the COVID-19 pandemic that has ravaged the entire world since 2020 has changed a lot in our lives.
And these changes range from the way we consume different types of products and services to our routine and the way we relate to each other.
These types of changes had a direct impact even on our homes.
With companies having to resort to home office, many employees end up being freer to perform their duties from different locations, without the need to be in the specific environment to work every day.
Therefore, to ensure a change of scenery, many of these people end up resorting to this type of subscription housing service.
This way, you can have a break from your routine, get to know new places and, if you wish, after the end of the 30-day period, you can return home.
How much does housing cost per subscription?
It really depends.
The amount paid during the housing subscription period will depend greatly on a number of factors.
One of them is the length of time the person intends to live in that house/apartment. Another factor that also influences the final price is the region in which the property is located.
In addition to cities where the cost of living is generally higher – such as São Paulo and Rio de Janeiro, for example – each city in Brazil has more expensive regions, where the rent price ends up being higher.
Another point that can make the subscription housing service more expensive is the addition of 'extra services'.
During the rental process, various types of services can be offered to make the resident's routine easier – such as periodic cleaning and maintenance services, for example.
As much as these services can be great options for everyday life, they can make your stay quite expensive.
How do you know if this is the best business for your profile?
As you can see, this type of housing can be a good option for those looking for more freedom and a more flexible contract.
Furthermore, as the amount paid for the subscription already includes the cost of services – such as electricity, gas and internet – this type of resource can be an interesting experience for those who want to experience a change of scenery without having to commit for so long.
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