What is the most used social network in Brazil and in the world?
Have you ever stopped to think about which social network is most used in Brazil? And in the world, which one is it?
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Increasingly present in all of our lives, it is increasingly difficult to find people who are not part of any type of social network.
And with the increasing popularity of these types of platforms, new options often emerge for the most diverse audiences.
There are social networks for those who like to read, for those who like music, photos and even for those looking for a new job in the job market.
But amidst so many options and so much different content, the question remains: which is the most used social network in Brazil? And in the world? Which network has the most users?
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That's what we're going to talk about in today's text!
Here, you will learn a little more about the most popular social networks here in our country, in the rest of the world and you will also find out which is the most used social network both in Brazil and in the world.
What is the most used social network in Brazil?
Have you ever found yourself thinking about the amount of time you spend on social media throughout your day?
Whether it's between one activity or another, while waiting for the bus to go to/from work or even that last glance at your feed.
All these accesses made by Brazilians over the days helped to discover which social network is most used in Brazil.
Does anyone have any guesses?
Currently, the most used social network in Brazil is WhatsApp.
Although some people defend the idea that WhatsApp is not necessarily a social network, we have to agree that the application stopped being a simple messaging application a long time ago, right?
The success of this content exchange platform – ranging from messages and audio to images, files and video calls – is undeniable.
It's practically impossible to find someone who doesn't use the app to communicate on a daily basis.
The Digital 2022 survey – which was carried out by Datareportal – focusing on Brazil, showed that around 96.4% of Brazilians between 16 and 64 years old use WhatsApp on their cell phones.
That percentage represents an impressive 165 million users across the country! That’s a lot of people, right?
But know that WhatsApp is not alone in this popularity list. And that's what we'll find out in the next topic.
What are the other most popular social networks in Brazil?
Despite all the popularity that WhatsApp has, this social network is far from being the only social network that has become popular among Brazilians.
Below, we list some other social networks that, despite not occupying the position of most used social network in the country, have conquered their space and become favorites among Brazilians.
Youtube
The biggest video platform in the world had to be on this list, right?
Known for being the largest exclusive video social network in the world, YouTube is considered the second most used social network in Brazil, with around 138 million Brazilians.
To give you an idea of YouTube's success, the platform has more than 2.5 billion active users on the platform.
And this highly expressive number results in more than 1 billion hours daily.
Did you take that beautiful photo or record that short video and want your followers and users from all over the world to be able to see it? Then Instagram is your social network!
One of the most successful networks both in Brazil and in the world, Instagram is one of those social networks that undergo constant changes and updates to better serve its users.
What started out as a simple social network that only allowed the posting of photos has been improving and now allows videos, the famous stories and the current favorite: reels.
In 3rd place in our ranking of most used social networks, Instagram has around 122 million active users in the country.
In addition to these three social networks, platforms such as Facebook, TikTok, Pinterest and Twitter also stand out as some of the most used social networks here in Brazil.
What is the most used social network in the world?
Now that we are familiar with the main social networks in Brazil, it is time to expand our knowledge a little more and talk about the rest of the world.
Although the first instinct is to 'guess' that the most used social network is WhatsApp, I can tell you right away that this is not quite the case!
Despite the huge success that WhatsApp has had here in Brazil, the success of the messaging platform has not been repeated in other countries.
For example: in the United States, users heavily use iMessage, one of the native tools on their devices. In other words: WhatsApp is hardly used there.
When we analyze the data on a global scale, the most used social network in the world continues to be another old acquaintance of Brazilians: Facebook!
According to data from the Digital 2022 survey, it is estimated that there are more than 2.9 billion active accounts on this network!
It's no wonder it's the most used social network in the world, right?
Conclusion
So, did you ever imagine that WhatsApp is the most used social network in Brazil? And which other networks do you use throughout your day?
Regardless of your favorite social network, it is important to pay attention to your habits regarding these social networks.
After all, because they are easy to access and in the palm of your hand, it is not difficult to find people who end up spending hours and hours of their day browsing the feeds of these social networks and failing to prioritize more important activities, such as work or studies.
Therefore, if you notice that these social networks are interfering with your work or study routines, try to monitor yourself in this regard so as not to end up compromising your productivity.
Did you like this content? Then take the opportunity and read it too 60 phrases for photos alone: rock it on social media
