Why does Shein do this?
Shein launches thousands of new products every week. Many of these products go live without any reviews — which makes it harder for customers to decide if they're worth buying. By sending items to testers before launch, the company achieves two things at once. First, collect real data on fit, quality, and customer satisfaction before scaling up production. Secondly, the product page already comes live with genuine reviews, which increases the confidence of first-time buyers. This is a common practice among large e-commerce platforms. Shein didn't invent it — but the scale of the program is larger than most.The review doesn't have to be positive. Shein wants honest feedback — including criticism. A tester who points out a problem with sizing or fabric is more helpful than someone who only writes praise.
