Do you know what the most popular color in the world is?
Have you ever stopped to think about what the most popular color in the world is? Someone has already thought about it and they have even discovered what it is! Come find out more!
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What is your favorite color? Among the huge number of colors that human eyes are capable of seeing, everyone has one that is their favorite.
And it was by analyzing this criterion that it was possible to establish which is the most popular color in the world!
Throughout the text, we will learn a little more about what this color is that is so popular around the world, how this research was carried out and what other colors are part of the ranking of most popular colors.
First of all, let's talk a little more about the origin of the research that resulted in this information.
From the beginning of this text, you must be wondering where this type of research came from, right?
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In fact, this result took into account 2 different surveys. Let's learn a little more about them.
The first research was carried out by the writer Eva Heller for the book “The Psychology of Colors”
In the first research with the aim of discovering what is the most popular color in the world, the objective was to obtain the information necessary to build the material that gave rise to the book.
In it, a survey was carried out in Germany and interviewed around two thousand people who were part of different professions.
During the research, participants were asked – among other questions – about their favorite colors and the colors they liked the least.
In fact, it is by taking into account the results of this research that we were able to list other colors that are favorites of the majority of the population and others that are not so favorite – as you will see until the end of the text.
Second survey – YouGov
The second survey on our list was carried out by YouGov, a leading international internet-based market research company, headquartered in the United Kingdom but with operations in Europe, North America, the Middle East and Asia-Pacific.
At the time, the research – which was carried out in 2015 – was conducted in several countries, with a sample of ten countries and four different continents.
Later – in 2017 – a new survey conducted with 30,000 people from 100 different countries went even further and discovered that a specific shade of this color – which you will discover in the next topic – is the one that generates the most sympathy among those interviewed.
What is the most popular color in the world?
Who is curious to know what the most popular color in the world is and if that color is the same as yours?
According to research carried out over the last decade – which we already mentioned in the previous topic – the most popular color in the world is blue!
In total, there are more than 100 shades of blue catalogued by man. And this whole range of shades was one of the factors that guaranteed the color's popularity.
And one of the most used points to justify the preference for this color is precisely linked to all the sensations that blue provokes in people.
According to research, most respondents chose blue because of the good vibes that the presence of the color transmits.
And taking into account the entire approach involving psychology, companies began to adopt this type of color to convey feelings such as calm, harmony and friendliness to their customers.
Oh, and before I forget, I'm going to answer a question raised at the end of the previous topic: the shade of blue preferred by the majority of the population.
One of these surveys also showed that the preferred shade among the more than 100 existing shades of blue is teal, securing the position of most popular color.
After discovering the most popular color in the world, how about getting to know some of the most favorite colors in the world?
Although blue is at the top of the list and dominates the ranking of favorite colors, there are a number of colors that were also remembered by respondents during these surveys.
In one of them, the ranking was as follows: right after blue, the following colors in order of preference were green, red, black, yellow, violet, orange, white, pink, brown and gold.
So, is your favorite color on this list?
Now that we know what the most popular color in the world is, let's talk about other colors: the least favorite colors among people in general around the world.
Just like everything in life, while there are popular and favorite options, we also have our least favorites.
And even in a topic as general as the colors that exist this happens.
Going against the grain of the colors that are the favorites of the majority of the world's population, we also have the least favorite colors.
These are those who, for various reasons, do not attract people's sympathy.
Taking into account the same research from the previous topic, the color that was chosen as the least favorite among those interviewed was brown.
Next, we have the colors pink, gray, violet, orange, yellow, black, green, red, gold, silver, white, and blue.
Conclusion
So, did you know that blue is the most popular color in the world?
Of course, these results can vary greatly taking into account several issues – such as cultural, socialization and even life experiences.
Furthermore, it was noted that this is a response that seems to vary according to the research method and the samples used.
But as much as this information may seem irrelevant to many people, it is very interesting to understand how our mind works and the entire relationship between psychology and the choices of our favorite colors.
And this is interesting so that we can draw a parallel between marketing and color psychology.
Because, as you may already know, colors are directly related to what we feel and are directly linked to our subconscious, even guiding our purchasing decisions.
Did you like this content? Then take the opportunity to read it too What is the meaning of colors in psychology and how does it affect us?
